RCS 261 Blog #3

The VALS types survey said that I was an experiencer and a striver. I agree with the survey because the characteristics of an experiencer is someone who is enthusiastic, is motivated by self-expression, are impulsive buyers, and I find excitement in outdoor activities and social activities. We spend a lot of our money on fashion, and our purchases reflect the emphasis on looking good and having interesting stuff. The characteristics of a striver is someone who is trendy and fun loving. Because a striver is motivated by achievement, we are concerned about the opinions and approval of others. Money defines success for strivers, who do not have enough of it to meet our desires. Strivers are consumers who like shopping and treat it as a social activity. However, I disagree with the part of strivers that says we see ourselves as having a job rather than a career, and we have a lack of skills and focus which often prevents us from moving ahead. I do not think it corresponds with the target person my group presented on Tuesday because my store was Old Navy and in my opinion people who shop at Old Navy are on a budget and are not really fashion forward with what they buy. Old Navy is a great place to shop for families, but young adults who are trying to follow the trends would probably pick another place like Forever 21, Francesca's or Nordstrom to shop at.