Sunday, November 9, 2008

RCS 362 2 ads I like and 2 ads I don't like

I do not like the make up ads that I see on TV, mostly from Covergirl and L'Oreal Paris. I think these models are photo shopped and look perfect. Young girls and women buy their make up products because they think they will look like the models selling the make up. The models are flawless and have had professionals do their make up. I think this is false advertising because when people buy this make up they get mad when they sweat and the make up fades, or after a long day at work or at school the make up looks coated on and oily.... exactly what the make up company promised would not happen.

I like the dove truth commercials advertising how frequently young girls are exposed to false advertisements every day. One commercial shows a woman sitting in a chair getting her hair and make up done. They completely change her look, but after they are done they photo shop her picture as well, completely changing her facial features ad hair. I think this commercial is good because it shows the behind the scenes adjustments done to pictures, that viewers do not see or know about on a regular basis.

I like the Nike commercials that advertise their equipment and sports paraphernalia. The commercials show athletes in action, playing sports and working hard to achieve a goal of theirs. The Nike brand sells sports equipment. The commercials correctly advertise this because the people playing the sports are wearing Nike shoes, shits, hats, wrist and headbands, showing how Nike equipment can better enhance one's performance while playing a particular sport.

I like the Gatorade commercials. The Gatorade brand uses different methods of advertising their product in the commercials such as making their athletes "sweat Gatorade" showing the athlete's sweat in a Gatorade drink color. The Gatorade company also shows the athletes working out and playing sports, and then drinking Gatorade afterwards to regain their strength. This is a good method of advertising their product because Gatorade is a popular and well known energy drink that rejuvenates one's body and gives one energy after working hard and sweating a lot.

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