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RCS 362 Blog #5 The Brand Name Trap
People are surrounded by advertisement’s every day. Advertisements will use sexuality, humor, or a serious tone to get their point across and get some type of reaction from the viewer. Think of a billboard or some form of advertisement that you saw or came in contact with today… what was it that caught your attention and made you think? What catches my attention personally, are advertisements that use personal situations such as people who are against smoking, or ones that sell things like clothes, food, and the latest technology. 
Companies that are in the fight against cigarette smoking will use very personal and serious advertisements to get the viewer’s attention. Some examples of this are pictures of people in hospital beds who have become ill from smoking, or little siblings who find weed in their bigger sibling’s rooms and look disappointed, or advertisement’s that show people smiling with rotted teeth from smoking cigarettes. I personally do not smoke, so seeing these advertisement’s reminds me of why I choose not to, and makes me feel proud that I’m avoiding one thing that can be tempting at times but will hurt you in the long run. 
Nike’s “Just Do It” slogan is what sells their top of the line products. They use motivational pictures or commercials that have people running, swimming, or playing some type of other sport to increase the viewer’s need to exercise and therefore buy their merchandise. Nike sells competition and endurance to sell the best quality of merchandise, therefore, if you do not have Nike apparel you do not have the best equipment to play a sport.
Pantene Provine sells a line of beauty products including shampoo and conditioner that help “revitalize your hair, making it shiny and strong.” They are in direct competition with Herbal Essences, and on the contrary Herbal Essences has won my vote with their advertisement slogan guaranteeing an “herbal experience.” Herbal Essence’s commercials on TV, advertisements in magazines and on billboards, catch my attention. Herbal Essences sells a flowery scent that is feminine and soft, exactly what a woman wants her hair to smell and feel like. With their use of bright colors in their products, tasty scents, and line of certain hair care products for different types of hair, I feel like in the long run I will not be cheated out of my money.
Victoria Secret advertisements are very popular among both women and men. Women feel sexy in their clothes, and men like the confidence that women have while wearing it. For this same reason, their advertisement’s make me want to go buy their merchandise because they are very feminine and the women look confident while wearing their clothes and lingerie. Their advertisement’s illustrate women having a sense of confidence and pride, and the brand itself is brilliant because it’s made for only women and that’s something all ladies can share together.
Companies that are in the fight against cigarette smoking will use very personal and serious advertisements to get the viewer’s attention. Some examples of this are pictures of people in hospital beds who have become ill from smoking, or little siblings who find weed in their bigger sibling’s rooms and look disappointed, or advertisement’s that show people smiling with rotted teeth from smoking cigarettes. I personally do not smoke, so seeing these advertisement’s reminds me of why I choose not to, and makes me feel proud that I’m avoiding one thing that can be tempting at times but will hurt you in the long run. 
Nike’s “Just Do It” slogan is what sells their top of the line products. They use motivational pictures or commercials that have people running, swimming, or playing some type of other sport to increase the viewer’s need to exercise and therefore buy their merchandise. Nike sells competition and endurance to sell the best quality of merchandise, therefore, if you do not have Nike apparel you do not have the best equipment to play a sport.
Pantene Provine sells a line of beauty products including shampoo and conditioner that help “revitalize your hair, making it shiny and strong.” They are in direct competition with Herbal Essences, and on the contrary Herbal Essences has won my vote with their advertisement slogan guaranteeing an “herbal experience.” Herbal Essence’s commercials on TV, advertisements in magazines and on billboards, catch my attention. Herbal Essences sells a flowery scent that is feminine and soft, exactly what a woman wants her hair to smell and feel like. With their use of bright colors in their products, tasty scents, and line of certain hair care products for different types of hair, I feel like in the long run I will not be cheated out of my money.
Victoria Secret advertisements are very popular among both women and men. Women feel sexy in their clothes, and men like the confidence that women have while wearing it. For this same reason, their advertisement’s make me want to go buy their merchandise because they are very feminine and the women look confident while wearing their clothes and lingerie. Their advertisement’s illustrate women having a sense of confidence and pride, and the brand itself is brilliant because it’s made for only women and that’s something all ladies can share together.
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