Dove Evolution Commercial:
This commercial shows a lady sitting in a chair getting her hair and make up done for a photo shoot. The catch is, after they have dolled her up with a new make over, they take her picture and photo shop it changing her facial features, hair, and bone structure to make the woman look "more beautiful" and perfect. The dove self esteem fund sends a message at the end of the commercial aimed at women and young girls whose perception of beauty is distorted by the photo shopped models in magazines and on billboard advertisements. The commercial advertisement is to encourage people to take part in the Dove Real Beauty Workshops for Girls, taking a stand against the stereotypical images and expectations that are placed upon them to look a certain way.
The ad is talking to young girls and women who are subjected to the expectations and pressures of society to look beautiful and perfect. However, the commercial gives way to the behind the scenes photo editing that the public does not see or realize goes on. This photo editing covers up the flaws that every woman and young adult has, and fixes the model's appearance to look beautiful and perfect. Ironically, both women and men have different flaws about them, however, this commercial pin points the idea that no matter what, women are expected to look a certain way to fit the norm of a narrow and close minded society. The purpose of the ad is to inform the public of this drastic photo editing process which takes place... therefore, one should not believe the pictures they see of these gorgeous popular models because chances are, these pictures are misleading, and the models do not look that flawless in reality. This advertisement stands out because of it's personal subject about the pressures that women face to look a certain way. The advertisement shows us just how much photo editing and work is involved in transforming a once normal picture into something fake and misleading.
Tuesday, October 28, 2008
Monday, October 27, 2008
Sweatshops
A sweatshop is a working environment that is characterized by hazardous conditions which are very dangerous towards someone’s safety and health. The workers in sweatshops have very few rights and little to no voice in order to address the horrible conditions they are under. Poor conditions can include exposure to harmful materials, hazardous situations, extreme temperatures, and abuse from employers. Sweatshop workers are demanded to work long hours earning little to no pay, forcing the workers into a struggle to feed and provide shelter for their families. The clothes people buy and wear, the toys children play with, and most store shelves are stocked with goods made in sweatshops. The key factor in sweatshops is finding cheap labor which causes fast production, and enables the management to not have to pay their workers that much money.
Source: Stop Sweatshops. Retrieved October 27, 2008, from AFL-CIO America's Union Movement Web site: http://www.aflcio.org/corporatewatch/stop/
Source: Stop Sweatshops. Retrieved October 27, 2008, from AFL-CIO America's Union Movement Web site: http://www.aflcio.org/corporatewatch/stop/
Milan Fashion Week
I really enjoyed looking at the different designer's collections in the Milan fashion week. I felt like the collections of Milan fashion week followed a different path, than the collections in the Paris fashion week. The Prada and Blugirl collections are evident of this trend, incorporating very bright and eye catching colors, combined with intricate patterns of florals, geometric shapes, and layering of different fabrics which created an animal print look.
Prada: Fall 2008 Milan
Very innovative and impressive designs that included the use of bright eye catching colors that stood out and added character and personality to the designs. Patterns included geometric circles, colorful over lapping stripes, and big bows on the collars.
Burberry Prorsum: Fall 2008 Milan
The use of luxurious fabrics in neutral colors of brown, black, grey, charcoal, olive green, navy blue, and burgundy made the collection stand out from the other designer's who used bright colors. Very intricate designs in the coats and dresses, you can see the layers of fabric and fringe used. Some of the designs almost looked like animal skin with different layers resembling fur.
Blugirl: Spring 2008 Milan
I loved the fun, girly look the collection has. The dresses have a sort of “poodle skirt” look to them, and the feminine swim suits which date back in history make the collection unique. I like the use of florals, belts, and animal prints. The lavender or purple colored pieces are very classy and feminine to look at. All different types of patterns are used including florals, animal prints, pok-a-dots, and other stripe looking designs. I love the use of the different shades of black, grey, red, pink, lavender, animal print, blue, and yellow. All of these very different colors ad a certain characteristic and flavor to the line whether a dress is sexy, fun, flirty, classy, or elegant.
Prada: Fall 2008 Milan
Very innovative and impressive designs that included the use of bright eye catching colors that stood out and added character and personality to the designs. Patterns included geometric circles, colorful over lapping stripes, and big bows on the collars.
Burberry Prorsum: Fall 2008 Milan
The use of luxurious fabrics in neutral colors of brown, black, grey, charcoal, olive green, navy blue, and burgundy made the collection stand out from the other designer's who used bright colors. Very intricate designs in the coats and dresses, you can see the layers of fabric and fringe used. Some of the designs almost looked like animal skin with different layers resembling fur.
Blugirl: Spring 2008 Milan
I loved the fun, girly look the collection has. The dresses have a sort of “poodle skirt” look to them, and the feminine swim suits which date back in history make the collection unique. I like the use of florals, belts, and animal prints. The lavender or purple colored pieces are very classy and feminine to look at. All different types of patterns are used including florals, animal prints, pok-a-dots, and other stripe looking designs. I love the use of the different shades of black, grey, red, pink, lavender, animal print, blue, and yellow. All of these very different colors ad a certain characteristic and flavor to the line whether a dress is sexy, fun, flirty, classy, or elegant.
Friday, October 3, 2008
CRS 231 Blog #5
I am not a fashion design major, but I am studying the merchandising part of fashion retailing, and I want to become a stylist. However, all fashion students or for that matter anyone interested in fashion, occasionally comes up with or thinks about different outfits that he or she would like to wear either on a daily basis or to a special event. I personally like clothes that have a vintage look, yet are still girly and casual. I usually shop at Forever 21 and Nordstrom because they have a young fashionista look that fits almost every style. Most of my dresses in the past have come from Cache, because I like the colors, fabric, and feminine silhouettes that they sell. I typically look at shoes, purses, and accessories first because they contribute to making any simple outfit dressy and unique looking. I then go for clothes that have interesting colors, design patterns, and are sophisticated looking. My taste of fashion or style includes:
- Feminine silhouettes that really define and flatter the curves and shape of a woman.
- Halter dresses, because I have a slim body and it ads more curve to my figure, and accents my neck line more.
- Short cocktail length dresses, they are fun and adventurous to wear, you can dress them up or dress them down.
- Colors that stand out, such as a dark red or a burgundy color. Bright colors like tangerine, yellow, turquoise, white.
- The Grecian look right now. The draping of fabrics, twisting and wrapping intertwined look.
- The jewelry in Kristina Davis star from Sex and The City, line at Belk’s. She combines the neutral colors of black,
- Feminine silhouettes that really define and flatter the curves and shape of a woman.
- Halter dresses, because I have a slim body and it ads more curve to my figure, and accents my neck line more.
- Short cocktail length dresses, they are fun and adventurous to wear, you can dress them up or dress them down.
- Colors that stand out, such as a dark red or a burgundy color. Bright colors like tangerine, yellow, turquoise, white.
- The Grecian look right now. The draping of fabrics, twisting and wrapping intertwined look.
- The jewelry in Kristina Davis star from Sex and The City, line at Belk’s. She combines the neutral colors of black,
grey, white, silver, and gold in jeweled bracelets, earrings, necklaces, and rings in her new collection. It is a
classy, elegant, and sophisticated look combined with a fun and youthful touch.
RCS 362 Blog #5 The Brand Name Trap
People are surrounded by advertisement’s every day. Advertisements will use sexuality, humor, or a serious tone to get their point across and get some type of reaction from the viewer. Think of a billboard or some form of advertisement that you saw or came in contact with today… what was it that caught your attention and made you think? What catches my attention personally, are advertisements that use personal situations such as people who are against smoking, or ones that sell things like clothes, food, and the latest technology.
Companies that are in the fight against cigarette smoking will use very personal and serious advertisements to get the viewer’s attention. Some examples of this are pictures of people in hospital beds who have become ill from smoking, or little siblings who find weed in their bigger sibling’s rooms and look disappointed, or advertisement’s that show people smiling with rotted teeth from smoking cigarettes. I personally do not smoke, so seeing these advertisement’s reminds me of why I choose not to, and makes me feel proud that I’m avoiding one thing that can be tempting at times but will hurt you in the long run.
Nike’s “Just Do It” slogan is what sells their top of the line products. They use motivational pictures or commercials that have people running, swimming, or playing some type of other sport to increase the viewer’s need to exercise and therefore buy their merchandise. Nike sells competition and endurance to sell the best quality of merchandise, therefore, if you do not have Nike apparel you do not have the best equipment to play a sport.
Pantene Provine sells a line of beauty products including shampoo and conditioner that help “revitalize your hair, making it shiny and strong.” They are in direct competition with Herbal Essences, and on the contrary Herbal Essences has won my vote with their advertisement slogan guaranteeing an “herbal experience.” Herbal Essence’s commercials on TV, advertisements in magazines and on billboards, catch my attention. Herbal Essences sells a flowery scent that is feminine and soft, exactly what a woman wants her hair to smell and feel like. With their use of bright colors in their products, tasty scents, and line of certain hair care products for different types of hair, I feel like in the long run I will not be cheated out of my money.
Victoria Secret advertisements are very popular among both women and men. Women feel sexy in their clothes, and men like the confidence that women have while wearing it. For this same reason, their advertisement’s make me want to go buy their merchandise because they are very feminine and the women look confident while wearing their clothes and lingerie. Their advertisement’s illustrate women having a sense of confidence and pride, and the brand itself is brilliant because it’s made for only women and that’s something all ladies can share together.
Companies that are in the fight against cigarette smoking will use very personal and serious advertisements to get the viewer’s attention. Some examples of this are pictures of people in hospital beds who have become ill from smoking, or little siblings who find weed in their bigger sibling’s rooms and look disappointed, or advertisement’s that show people smiling with rotted teeth from smoking cigarettes. I personally do not smoke, so seeing these advertisement’s reminds me of why I choose not to, and makes me feel proud that I’m avoiding one thing that can be tempting at times but will hurt you in the long run. 
Nike’s “Just Do It” slogan is what sells their top of the line products. They use motivational pictures or commercials that have people running, swimming, or playing some type of other sport to increase the viewer’s need to exercise and therefore buy their merchandise. Nike sells competition and endurance to sell the best quality of merchandise, therefore, if you do not have Nike apparel you do not have the best equipment to play a sport.
Pantene Provine sells a line of beauty products including shampoo and conditioner that help “revitalize your hair, making it shiny and strong.” They are in direct competition with Herbal Essences, and on the contrary Herbal Essences has won my vote with their advertisement slogan guaranteeing an “herbal experience.” Herbal Essence’s commercials on TV, advertisements in magazines and on billboards, catch my attention. Herbal Essences sells a flowery scent that is feminine and soft, exactly what a woman wants her hair to smell and feel like. With their use of bright colors in their products, tasty scents, and line of certain hair care products for different types of hair, I feel like in the long run I will not be cheated out of my money.
Victoria Secret advertisements are very popular among both women and men. Women feel sexy in their clothes, and men like the confidence that women have while wearing it. For this same reason, their advertisement’s make me want to go buy their merchandise because they are very feminine and the women look confident while wearing their clothes and lingerie. Their advertisement’s illustrate women having a sense of confidence and pride, and the brand itself is brilliant because it’s made for only women and that’s something all ladies can share together.
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