RCS 362 Blog #4: Flat Earth Positioning

Flat Earth's slogan is "When Pig's Fly," or in other words when the impossible happens. The company combines the "impossible" combination of nutritious and delicious together in a new healthy chip which consists of half a serving of fruits, vegetables, vitamins, and other healthy ingredients in every ounce. Flat Earth's chips are appealing for a child's appetite because they come in creative and fun flavors such as Apple Cinnamon Grove, Peach Mango Paradise, Wild Berry Patch, Garlic and Herb Field, Farmland Cheddar, and Tangy Tomato Ranch. Flat Earth's logo is a flying pig, something fun and entertaining for a kid to think about while eating their chips.

I agree with the targeting because Flat Earth's funny logo of a flying pig engages a youthful audience. Once kids see the commercial they will want to try this new kind of chip, which is only a big plus for the parent's because their child will want this healthy new treat, instead of other greasy and fattening foods.

I think the commercial is funny and creative. I like how the pig randomly walks into the kitchen, catching the attention of the owner of the house, who then follows it. The pig signaling to the bag of chips on the counter and then flying away ads humor to the commercial. I think kids will like the commercial because of the adorable looking pig, who flies away, something both sweet and funny to a younger audience. I like the facial expression the woman makes after eating one of the chips, because she shows that the chips are both satisfying and delicious, yet healthy.

If the brand was positioned towards a college going women, I would suggest something in replace of a pig. I understand the whole message of "impossible is a pig flying, as impossible is a healthy and good tasting chip." But I do not find a pig appealing, and it does not make me want to eat the chip. The pig is very cute looking for a younger audience, but to a college women such as myself, pig's only remind me of dirt, mud, and snorting. I would suggest that the brand finds some other way to advertise their chips if it were to be directed at an older audience. If the brand says that their chips are good tasting and healthy, I would have the woman be eating the chips somewhere peaceful and relaxing, somewhere she feels most pleasant and calm in. This setting would deliver the point of when someone eats a healthy chip that tastes delicious, they are eating something that they can feel good about and be proud of.