RCS 362 Ad Agencies and Campaigns

1) J. Walter Thompson:
- car rental ad "birthday girl": I liked this ad because it reminded me of every teenage girl getting her first car (something I can relate to).... really happy and overly excited. The fact that the car was a rental was even more funny, because the parents managed to rent the car, and have it for her to open as a "birthday present"..... a way to save money!
- Smirnoff ad "Sea": This ad was interesting because it started with the idea of protecting the environment by not polluting, with a guy throwing a can into the ocean; the can immediately shot back out, along with all of the other trash that was dumped into the water. I like how the commercial demonstrates the importance of "pure water" and keeping trash and waste that doesn't belong out of it. Then it related the purity of water to the "clean taste" of Smirnoff liquor.... pure water, and Smirnoff ice both tasting satisfying and refreshing.
2) McCann Erickson
- MasterCard ad "Commentators": Commentators are cheering on a football game, and each time they get up to celebrate they damage something expensive in their office. I like the whole point of the commercial, which is centered around a priceless moment where two of the men hug, sending the message that the most valuable moment didn't cost any money, hinting the idea of a MasterCard.
- Madrid Metro ad "A Little Story": This ad is focused around two people who have just ended a relationship, and immediately become "little people" because they are no longer happy. They stick together in the city, having fun being smaller than everyone else, and find true happiness together. I liked the idea of "true love" that the two single people find together; one that makes you happy... if you are stuck in a relationship that isn't good then you have not obtained true happiness.
- Verizon ad "Maternity Ward": This ad takes place in a maternity ward, where parents are looking at their new born babies through a window. I liked this ad because the dad gets overly excited about his new born baby, and starts cheering loudly like a hockey fan would do. It introduces a new phone that has video, saying the hockey fan can now see and cheer the game on by watching it online on his phone.
3) Grey Worldwide
4) Euro RSCG Worldwide
5) Fallon Worldwide
6) Arnold Worldwide
7) Publicis
8) Campbell Mithun
9) BBDO Worldwide
10) Deutsch